Search Engine Optimization (SEO) is a technique
that promotes your web site using search engines and directories.
Internet Marketing is a technique that promotes your brand, image or web site
on the Internet using Search Engines, Directories, Online Advertising banners,
email advertising, web site sponsorship etc.
The search engine optimization process involves web site optimization, search
engine submission, directory registration, search engine positioning, web site
monitoring and on-going web page maintenance.
The aim of search engine optimization is to generate targeted visitor traffic
to your web site. Target web site traffic are those visitors that are
interested in your company and your products and services, and not just random
In order to generate targeted visitor traffic your web site is optimized for
your target audience and for the major search engines, such as Google, Yahoo,
and AltaVista. When a target visitor enters a keyword or phrase into a Search
Engine we want them to find your site in the first few pages of the search
Khanna software can offer: -
· Analysis of your web site
· Keyword and category research
· Website Optimization
· Web site Submissions to the Global, UK, US and European Search Engines
· Monthly visibility report
· On going monitoring and re-optimization and submission of the web